# How to add a second brand and manage multiple brands URL: https://blackbox.plus/guides/add-a-second-brand Level 1: Get set up (https://blackbox.plus/guides/get-set-up) Updated: 2026-10-26 Time: about 10 minutes You'll end with: A second brand with its own look, ad account, Inbox thread and Instagram, and the teammates on it Do it in Blackbox: https://blackbox.plus/app/studio?tab=brands > Make the brand in Studio, give it its own ad account, Inbox thread and Instagram, and choose which teammates work on it. Multi-brand marketing in one place. ## Short answer To add a second brand in Blackbox (blackbox.plus), an admin makes it in Studio, then gives it an ad account of its own. Click Studio, open the Brands tab and click New brand. Paste the brand’s website, click Read the site, check what was read and create it. Next, on the Data page, open the Meta Ads menu and click Choose accounts. Tick the new brand’s ad account, click Tag brand, type the brand’s name, create it and save. In the Inbox, open that brand’s thread, go to the Strategy tab, choose the Studio brand under A brand you already have and click Link. The brand now has its own thread, strategy and campaigns. Connect its Instagram with Connect a channel, which now asks Which brand is this for?, and put teammates on it with Brands on their row under Settings, Team. From then on Studio asks Which brand? and Settings shows a Tags tab. ## You'll need - **Your first brand set up.** The second brand is made the same way, from its website. (Guide: https://blackbox.plus/guides/set-up-brand-kit) - **An ad account for the second brand.** In the Meta Ads login you connected. It is what gives the brand its own Inbox thread. (Guide: https://blackbox.plus/guides/connect-meta-ads) - **An admin login.** Only admins can make a brand from an ad account and link it. ## How to add a second brand and manage multiple brands in Blackbox 1. **Open your brands.** Click **Studio** in the left menu, then the **Brands** tab. You'll see: **Your brands**, with your first brand and a **New brand** tile. Starts at: https://blackbox.plus/app/studio?tab=brands ![Studio’s Brands tab, ringed, with Your brands: Daybreak Coffee Co. and a New brand tile](https://blackbox.plus/guides/add-a-second-brand/01-brands.png) 2. **Start a new brand.** Click **New brand**. You'll see: A **New brand** box with a field for the website. ![Your brands with the New brand tile ringed, beside the Daybreak Coffee Co. card](https://blackbox.plus/guides/add-a-second-brand/02-new.png) 3. **Read its website.** Paste the second brand’s website and click **Read the site**. You'll see: **Reading** and the site’s address, usually about 20 seconds. ![The New brand box with flowjuice.example typed in and the Read the site button ringed](https://blackbox.plus/guides/add-a-second-brand/03-website.png) 4. **Create the brand.** Say how the brand talks, check what was read, and click **Create — ready to write** (or **Create and finish setup**). You'll see: The new brand’s page and **Brand created**. 5. **Open your ad accounts.** On the **Data** page, open the menu (⋯) on the **Meta Ads** row and click **Choose accounts**. You'll see: **Which ad accounts should we track?**, with every ad account your Meta login can see. Starts at: https://blackbox.plus/app/data ![The Meta Ads row on the Data page with its menu open and Choose accounts ringed](https://blackbox.plus/guides/add-a-second-brand/05-menu.png) 6. **Tick its ad account.** Tick the second brand’s ad account. You'll see: The account ticked, and one more counted on **Save**. ![Which ad accounts should we track?, with Daybreak Coffee Ads ticked under Daybreak Coffee Co. and Flow Ads now ticked too, ringed](https://blackbox.plus/guides/add-a-second-brand/06-tick.png) 7. **Make it a brand.** Click **Tag brand** on that row and type the brand’s name. Click **Create** with the name, such as **Create "Flow"**. You'll see: The brand’s name on the row in place of **Tag brand**. ![The Flow Ads row’s brand menu open with Flow typed in and Create "Flow" ringed](https://blackbox.plus/guides/add-a-second-brand/07-tag.png) 8. **Save.** Click **Save** at the bottom of the list. You'll see: The list closes, and the ad account is tracked under the new brand. ![The bottom of the ad account list: 2 of 2 selected and the Save (2) button ringed](https://blackbox.plus/guides/add-a-second-brand/08-save.png) 9. **Open its Strategy tab.** Click **Inbox**, then the new brand’s thread, then the **Strategy** tab. You'll see: **Which brand is Flow?**, with **A brand you already have** and **A new brand**. Starts at: https://blackbox.plus/app/inbox ![Flow’s Inbox thread on the Strategy tab, ringed: Which brand is Flow?, with A brand you already have and A new brand](https://blackbox.plus/guides/add-a-second-brand/09-strategy.png) 10. **Link the Studio brand.** Under **A brand you already have**, choose the brand you made in Studio and click **Link**. You'll see: **Reading your website…** or **Finding your competitors…**, the start of its own strategy. ![A brand you already have set to Flow, with the Link button ringed](https://blackbox.plus/guides/add-a-second-brand/10-link.png) 11. **Connect its Instagram.** On **Data**, click **Connect a channel**, pick **Instagram** and choose the brand under **Which brand is this for?**. You'll see: **Continue to Meta**, ready to click; the rest is the same as for your first Instagram. Starts at: https://blackbox.plus/app/data ![Connect a channel with Instagram picked and Which brand is this for? set to Flow, ringed, above Continue to Meta](https://blackbox.plus/guides/add-a-second-brand/11-connect.png) 12. **Put teammates on it.** In **Settings**, on **Team**, click **Brands** on a teammate’s row, then the new brand’s name. You'll see: The brand’s name filled in its colour on their row. Starts at: https://blackbox.plus/app/settings?tab=team ![Jordan Lee’s row under Team Members with Brands open: Daybreak Coffee Co. filled in and Flow, ringed, to add](https://blackbox.plus/guides/add-a-second-brand/12-team.png) ## Good to know - Each brand keeps its own look, facts, ideas, posts, Inbox thread, strategy, campaigns and connected accounts. - With two brands, Studio asks Which brand? before writing ideas or uploading, the Data page gets brand filters, and Connect a channel asks which brand each account is for. - Settings shows a Tags tab, Brands & access, once there are two brands or two members. Admins add brands there and set each one’s reporting currency. - Members see recommendations, dashboards and results only for the brands they are on. - A brand made in Studio and not linked yet has no Inbox thread or accounts of its own: its posts offer your first brand’s accounts. Link it before you post. - Once two brands have ads, New Campaign in the Inbox asks Select a brand, and its New brand button makes a brand from ad accounts you pick. Link that one to a Studio brand on its Strategy tab too. - A second Instagram or Meta ad account doesn’t take another channel: channels count platforms, not accounts. - Daily limits, such as post ideas a day, are shared by every brand in the workspace. ## Questions people ask **There’s no Choose accounts in the Meta Ads menu** Meta Ads isn’t connected, or it was signed out. Connect it first, with a login that can see the second brand’s ad account — see [Connect your Meta ad account to Blackbox](https://blackbox.plus/guides/connect-meta-ads). **The second brand’s ad account isn’t in the list** Your Meta login has no access to it. Get access in Meta Business settings, then reconnect Meta Ads on the Data page and open Choose accounts again. **The second brand has no ad account** Today a brand gets its own thread and accounts from an ad account. Without one, you can still make its posts in Studio, but check the account on the Post step: they offer your first brand’s accounts. **A brand you already have isn’t on the Strategy tab** Every Studio brand is already linked, or you are a member. Make the brand in Studio first, or ask an admin; A new brand, below, makes one from its website instead. **How many brands does my plan include?** Billing lists Brands with your plan, 1 on Starter. For more, talk to us about a custom plan — see [How to change or cancel your Blackbox subscription](https://blackbox.plus/guides/change-or-cancel-your-subscription). **A teammate can’t see the new brand** They aren’t on it yet. An admin clicks Brands on their row under Settings, Team, and clicks the brand’s name.