# How to define your target audience and what a customer is worth

URL: https://blackbox.plus/guides/answer-strategy-questions
Level 1: Get set up (https://blackbox.plus/guides/get-set-up)
Updated: 2026-10-23
Time: about 5 minutes
You'll end with: Your audience, numbers and capacity in the strategy, instead of guesses
Do it in Blackbox: https://blackbox.plus/app/inbox

> Answer the questions you skipped at setup — who you sell to, your prices and budget, what you can handle — from the cards in your Inbox.

## Short answer

To define your target audience and what a customer is worth in Blackbox (blackbox.plus), answer the question cards in your Inbox. Setup asks these once; anything you skipped comes back as a card marked Question, just under your strategy draft on the Recommendations tab. Check what we read on your website shows what Blackbox read about who you sell to and why they pick you: confirm each row or edit it, then click Looks right. Add your prices and budget asks your price, margin, how long a customer stays, the most you would pay for a new one and your monthly ad budget. Tell us your capacity and who approves asks whether you could handle twice the orders and who signs off a change. Click Next to save. Each answer makes the next version of your strategy fit your business, about 10 minutes later. Skip leaves a question for now; only an admin answers, and approving the strategy closes them.

## You'll need

- **Setup finished.** The question cards arrive with your first strategy draft. (Guide: https://blackbox.plus/guides/get-started)
- **An admin login.** Only an admin answers. Teammates see the answers and can’t change them.

## How to define your target audience and what a customer is worth in Blackbox

1. **Find the questions.** Open your brand in the **Inbox**.
   You'll see: Cards marked **Question**, just under the strategy draft on **Recommendations**.
   Starts at: https://blackbox.plus/app/inbox
   ![A card marked Question, ringed: Tell us your capacity and who approves, asking whether the shop could handle twice the orders and who approves a change](https://blackbox.plus/guides/answer-strategy-questions/01-question.png)
2. **Or start from the strategy.** In the strategy draft, open **Why this strategy · the 5 checks** and click a link such as **Answer two questions**.
   You'll see: The question it means, outlined in green.
   ![The strategy draft’s five checks, with Not answered yet beside three of them and the Answer two questions link ringed](https://blackbox.plus/guides/answer-strategy-questions/02-link.png)
3. **Check what we read.** On **Check what we read on your website**, click **Confirm** on each row that’s right, or **Edit** to fix one.
   You'll see: **Confirmed** beside the rows you checked.
   ![Check what we read on your website: what the shop sells, its customers, why they pick it, industry, country and language, with one row Confirmed, ringed](https://blackbox.plus/guides/answer-strategy-questions/03-read.png)
4. **Save it.** Click **Looks right**, or **Save** once you have changed something.
   You'll see: **Saved**, and the card leaves the list.
5. **Say what you can handle.** On **Tell us your capacity and who approves**, pick an answer to both questions and click **Next**.
   You'll see: **Saved**, and the card leaves the list.
   ![Two last things: some more orders, not twice, and me as the one who approves, picked, with Next ringed](https://blackbox.plus/guides/answer-strategy-questions/05-capacity.png)
6. **Add your numbers.** On **Add your prices and budget**, fill in what you know and click **Next**.
   You'll see: **Most you’d pay per customer** worked out from your price and margin as you type.
7. **Skip one for now.** Click **Skip** on a card.
   You'll see: The card gone until the next version of your strategy.

## Good to know

- Every answer brings a new version of the strategy draft, about 10 minutes later.
- Lines you haven’t answered show as Assumed in the strategy. Answering turns a guess into what you told us.
- A skipped question comes back with the next version of the strategy if it is still unanswered.
- Approving the strategy closes every open question. Change something on the draft changes your numbers and who you sell to; capacity is only asked on its card.
- When suggested competitors are waiting, a card called Confirm who you’re up against asks you to tick the ones that are real.
- Only an admin answers. Teammates see the card with “An admin can answer this.”
- For approving the draft once it reads right, see [Get a marketing strategy for your small business](https://blackbox.plus/guides/approve-your-strategy).

## Questions people ask

**How much should a small business spend on ads?**

Start from what a customer is worth. The card works out the most you would pay for one from your price, margin and how long they stay; your monthly budget is up to you, and you can change it later.

**Next did nothing and the card disappeared**

With nothing filled in, Next works like Skip. The question comes back with the next version of your strategy.

**It says This strategy is already approved**

Answers can’t change an approved strategy, so the questions are closed. They are used for the next one.

**It says Not saved. We’ll ask again in the inbox**

The answer didn’t reach us. Try Next again in a moment; the card stays open until it saves.

**I can’t click anything on the card**

Only an admin can answer these questions. Ask an admin, or have them change your role in Settings under Team.