# How to create a TikTok ad campaign URL: https://blackbox.plus/guides/create-tiktok-ad-campaign Level 4: Run it as an ad (https://blackbox.plus/guides/run-ads) Updated: 2026-11-01 Time: about 10 minutes You'll end with: A TikTok campaign that optimises for your pixel’s event, drafted as a proposal in your brand’s thread Do it in Blackbox: https://blackbox.plus/app/inbox > Run TikTok ads that sell or get sign-ups: pick your pixel and event, choose lowest cost or a cost cap, and tag the links. Nothing spends until you start. ## Short answer To create a TikTok ad campaign with Blackbox (blackbox.plus), connect a TikTok Ads account to your brand, click + in the Inbox and choose New Campaign. Under Or skip the plans, pick a goal such as Sell on the website, and check that TikTok Ads is on under Where it runs. Under Who should see it, add the places and ages, then open the TikTok only block. For Sell, Win back or Get leads, pick your TikTok pixel and the event TikTok optimises for, such as Complete payment or Submit form. For website visits, choose Clicks or Landing page views. Keep Lowest cost, or pick Cost cap and enter the most you will pay per result; Fastest delivery needs a cap. Leave URL parameters empty for our UTMs, or write your own. Then add a 9:16 video or picture, set the budget and dates, and run the checks. Draft it: nothing is created until you approve, and nothing spends until you start it. ## You'll need - **TikTok Ads connected.** An ad account under the brand the campaign is for. (Guide: https://blackbox.plus/guides/connect-tiktok-ads) - **A TikTok pixel on your site.** For Sell, Win back and Get leads: set up in TikTok Ads Manager under Tools → Events, sending the event you want. - **Something to run.** A finished Studio post with a 9:16 picture or video, or your own. (Guide: https://blackbox.plus/guides/make-instagram-carousel-with-ai) ## How to create a TikTok ad campaign in Blackbox 1. **Open New Campaign.** In the **Inbox**, click the **+** button, then **New Campaign**. You'll see: **What is this campaign for?**, with goals to start from under it. Starts at: https://blackbox.plus/app/inbox ![The Inbox with the + menu open: New Campaign, paid ads on a connected account, ringed](https://blackbox.plus/guides/create-facebook-ad-campaign/01-new.png) 2. **Pick a goal.** Under **Or skip the plans**, click **Sell on the website**. You'll see: **Preset**, with **Sell on the website** under **Gets you** in the **Summary**. ![The foot of What is this campaign for?: Or skip the plans and set it up yourself, starting from a goal, with seven goals and Sell on the website ringed](https://blackbox.plus/guides/create-facebook-ad-campaign/02-skip.png) 3. **Check TikTok is on.** Under **Where it runs**, check that **TikTok Ads** is on with your ad account, then click **Continue**. You'll see: **Who should see it**, with **Places** and a **TikTok only** block. ![Where it runs: TikTok Ads switched on with the Daybreak Coffee · TikTok account in US dollars, Runs as Website conversions · the purchase event from your pixel, and Continue ringed](https://blackbox.plus/guides/create-tiktok-ad-campaign/03-channel.png) 4. **Choose the places.** Under **Places**, search for a country or city and click it. You'll see: The place as a chip, and under **Who** in the **Summary**. ![Places: All United States as a chip, ringed, above the City or region search](https://blackbox.plus/guides/create-tiktok-ad-campaign/04-places.png) 5. **Pick your pixel.** In the **TikTok only** block, under **Pixel and event**, pick your pixel from the list. You'll see: The events that pixel tracks, as chips under the list. ![Pixel and event: the Daybreak website pixel picked in the list, ringed, with its events Complete payment, Initiate checkout and Add to cart under it](https://blackbox.plus/guides/create-tiktok-ad-campaign/05-pixel.png) 6. **Pick the event.** Click the event that counts as a sale, like **Complete payment**. You'll see: The event highlighted, with a line saying TikTok counts it as a result. ![The pixel’s events as chips, ringed: Complete payment picked, Initiate checkout and Add to cart, and the line saying TikTok counts it as a result](https://blackbox.plus/guides/create-tiktok-ad-campaign/06-event.png) 7. **Choose how TikTok bids.** Under **Bidding**, keep **Lowest cost**, or click **Cost cap** and enter the most you’ll pay per result. You'll see: A line under the choice saying how TikTok will bid. ![Bidding: Cost cap picked, and Most you’ll pay per purchase, on average, 12 US dollars, ringed](https://blackbox.plus/guides/create-tiktok-ad-campaign/07-bidding.png) 8. **Choose the delivery.** Under **Delivery**, keep **Smooth**, or pick **Fastest** for a short sale. You'll see: **Smooth** or **Fastest** highlighted, with what it does under it. ![Delivery: Smooth and Fastest, ringed, with Fastest picked and the line that it can end early](https://blackbox.plus/guides/create-tiktok-ad-campaign/08-delivery.png) 9. **Check the URL parameters.** Under **URL parameters**, leave it empty for our UTMs, or type your own. You'll see: Our UTMs greyed in the box, or yours with a line saying they replace ours. ![URL parameters: the empty box, ringed, showing our UTMs greyed, utm_source=tiktok and utm_medium=paid_social](https://blackbox.plus/guides/create-tiktok-ad-campaign/09-params.png) 10. **Add a 9:16 creative.** Click **Next: creatives**, then **New** and **From a Studio post**. You'll see: Your finished posts, each with **Use this post**. ![The Creatives heading with the New menu open: Blank, From a Studio post ringed, Use a live post and From a competitor ad](https://blackbox.plus/guides/create-facebook-ad-campaign/06-source.png) 11. **Set the budget.** Click **Next: budget**, pick **Lifetime** or **Daily**, and enter the amount. You'll see: What it spends **a day on average**, under the amount. ![Budget & Duration: Lifetime picked and 700 dollars for 14 days ringed, 50 dollars a day on average, and the dates under Duration](https://blackbox.plus/guides/create-facebook-ad-campaign/08-budget.png) 12. **Run the checks.** Click **Next: review**, and fix anything marked **Block**. You'll see: A passing **Tracking** check naming your pixel and the event it tracks. ![Review’s passing checks: TikTok Bidding, and TikTok Tracking, ringed, saying Daybreak website tracks Complete payment](https://blackbox.plus/guides/create-tiktok-ad-campaign/12-review.png) 13. **Draft it.** Click **Draft the campaign**. You'll see: Your brand’s thread, open on the **Campaign proposal**. ## Good to know - On TikTok, Sell on the website, Win back and Get leads run as website conversions: TikTok shows the ads to people likely to do the event you pick, counted by your pixel. Get website visits and Get video views need no pixel. - The events offered are the ones your pixel tracks and the goal can use: Complete payment, Place an order, Initiate checkout, Add to cart or Add payment info for sales; Submit form, Complete registration, Contact or Subscribe for leads. - Get leads on TikTok sends people to your website. TikTok’s own instant forms aren’t in New Campaign yet, so a Native form lead destination Blocks on TikTok. - Win back on TikTok reaches your past buyers only: pick one of your TikTok audiences of past buyers in the same block, or Review Blocks. - Lowest cost is TikTok’s own default: it bids to get the most results for the budget. Cost cap keeps the average cost per result near your amount, and starts from your target cost per result when the brief has one. Too low a cap and the ads may hardly spend. - For Get website visits, Clicks usually gives the cheapest visits; Landing page views gives fewer people who wait for your page, and needs your pixel on it. - Fastest delivery spends as quickly as TikTok can and is offered with a cost cap only. Smooth spreads the budget across the day. - URL parameters replace our UTMs (utm_source=tiktok, utm_medium=paid_social and the campaign name) on every TikTok ad’s landing page. TikTok macros like __CAMPAIGN_NAME__ are kept as written. - Only TikTok reads the TikTok only block. The places and ages above it are shared with any other channel you switch on. - Drafting creates nothing on TikTok. Approving the proposal creates the campaign, ad groups and ads paused, and only Start spends — see [Approve a campaign proposal and start it](https://blackbox.plus/guides/approve-campaign-proposal). ## Official docs - [TikTok: about the TikTok Pixel](https://ads.tiktok.com/help/article/tiktok-pixel) - [TikTok: standard events](https://ads.tiktok.com/help/article/standard-events-parameters) - [TikTok: bidding strategies](https://ads.tiktok.com/help/article/bidding-strategies) ## Questions people ask **TikTok Ads isn’t under Where it runs** The brand has no TikTok ad account yet. Connect one under the brand on the Data page, then open New Campaign again. **It says This ad account has no pixel yet** Set up a pixel in TikTok Ads Manager under Tools → Events and put it on your site, then open New Campaign again. Sell, Win back and Get leads need one; Get website visits and Get video views don’t. **The event I want isn’t offered** Your pixel doesn’t track it yet. Set the event up in TikTok Events Manager, or pick one it tracks. Review Blocks an event the pixel doesn’t have. **Fastest is greyed out** Fastest delivery runs with a cost cap only. Pick Cost cap and enter the amount, then Fastest can be picked. **I’m worried drafting spends money** It doesn’t. Draft makes a proposal. Approving it creates everything paused, and nothing spends until you click Start ads.