# How to run Facebook lead ads and download the leads URL: https://blackbox.plus/guides/facebook-lead-ads Level 4: Run it as an ad (https://blackbox.plus/guides/run-ads) Updated: 2026-10-26 Time: about 8 minutes You'll end with: A Meta lead ad collecting sign-ups, and its leads downloaded as a CSV file Do it in Blackbox: https://blackbox.plus/app/inbox > Add Meta’s own sign-up form to a campaign in New Campaign, then find every lead on the Leads page and download them all as a CSV file. ## Short answer To run Facebook lead ads with Blackbox (blackbox.plus), click + in the Inbox, choose New Campaign and pick Get leads as the goal. Under Lead destination, click Native form, so people fill in Meta’s own form inside the ad instead of visiting your website. Paste your privacy policy link, which Meta requires, then choose the questions: full name, email and phone to start, plus company, job title or a question of your own. Plan the rest as for any campaign, with who sees it, the ads and the budget, then draft it, approve it and start it. Each time Blackbox syncs the ad account, new sign-ups land on the Leads page in the left menu, newest first, with name, email, phone and where they came from. Search them by name, email or company, and click Export CSV to download them all, with a column for each question. Only forms made in Blackbox are listed. ## You'll need - **Meta Ads connected.** An ad account under the brand the leads are for. (Guide: https://blackbox.plus/guides/connect-meta-ads) - **A Facebook Page picked.** In Settings under Ad accounts. Meta’s form lives on that Page. (Guide: https://blackbox.plus/guides/set-your-ad-account-defaults) - **A privacy policy page.** On your website, with its own address. Meta shows it on the form. ## How to run Facebook lead ads and download the leads in Blackbox 1. **Open New Campaign.** In the **Inbox**, click the **+** button, then **New Campaign**. You'll see: **New campaign for** your brand, on **Preset**. Starts at: https://blackbox.plus/app/inbox ![The Inbox with the + menu open: New Campaign, paid ads on a connected account, ringed](https://blackbox.plus/guides/create-facebook-ad-campaign/01-new.png) 2. **Pick Get leads.** Under **What it should get you**, click **Get leads**. You'll see: **Lead destination** under the goals, with **Website** and **Native form**. ![Preset, What it should get you: Get leads picked, ringed, and Lead destination below the goals with Website and Native form](https://blackbox.plus/guides/facebook-lead-ads/02-goal.png) 3. **Pick the native form.** Under **Lead destination**, click **Native form**. You'll see: The form’s settings, starting with **Privacy policy URL**. ![Lead destination with Native form picked, ringed, and the form’s settings opening under it, starting with Privacy policy URL](https://blackbox.plus/guides/facebook-lead-ads/03-form.png) 4. **Add your privacy policy.** Paste the address of your privacy page into **Privacy policy URL**. You'll see: Your link in the box, and the red **Required** line gone. ![The Privacy policy URL box filled in with daybreakcoffee.example/privacy, ringed, and no red Required line under it](https://blackbox.plus/guides/facebook-lead-ads/04-privacy.png) 5. **Write the form’s words.** Fill in **Headline**, **Intro text** and **Thank-you message**, or leave them empty. You'll see: Your words in each box. 6. **Choose the questions.** Under **Form fields**, keep **Full name**, **Email** and **Phone**, or click **Add field** for another. You'll see: One row per question, each with a **Required** box. ![The native form’s settings: Headline, Intro text, then Form fields with Full name, Email and Phone, each with a Required box, Add field ringed, and the Thank-you message](https://blackbox.plus/guides/facebook-lead-ads/06-fields.png) 7. **Plan the rest.** Click **Continue**, then set who sees it, the ads and the budget as for any campaign. You'll see: **Review**, with **What the draft creates**, marked **All paused**. 8. **Draft it.** Click **Draft the campaign**. You'll see: Your brand’s thread, open on the **Campaign proposal**. ![Which creative runs in which ad set, What the draft creates — 1 campaign, 1 ad set, 1 ad, all paused — and Draft the campaign ringed](https://blackbox.plus/guides/create-facebook-ad-campaign/12-draft.png) 9. **Approve and start it.** On the proposal, click **Approve & create**, then **Start ads**. You'll see: The card marked **Running**, with the day it is on. 10. **Open Leads.** Click **Leads** in the left menu. You'll see: Each lead with when it came in, name, email, phone and **Meta**. Starts at: https://blackbox.plus/app/leads ![The Leads page: five Daybreak sign-ups, newest first, each with when it came in, name, email, phone, company and a Meta tag, and Leads ringed in the left menu](https://blackbox.plus/guides/facebook-lead-ads/10-leads.png) 11. **Find a lead.** Type a name, email or company into the search box. You'll see: Only the leads that match. ![The search box with ortega typed in, ringed, and the one lead that matches, Luis Ortega, listed under it](https://blackbox.plus/guides/facebook-lead-ads/11-search.png) 12. **Download them.** Click **Export CSV**. You'll see: A file named leads- and the date, with one row per lead. ![The top of the Leads page: the Leads heading and its line, with the Export CSV button ringed above the search box and the platform filter](https://blackbox.plus/guides/facebook-lead-ads/12-export.png) ## Good to know - Blackbox fetches new leads each time it syncs the ad account, about every hour. Sync now, on the ad account’s page under Data, fetches them sooner. - Only forms made in Blackbox are read. A form you made in Meta Ads Manager doesn’t show here. - Website sends people to your landing page instead; their sign-ups happen on your site, not on the Leads page. - A live post can’t carry the form. Use a Studio post or a blank creative. - The table shows name, email, phone, company and job title. Answers to your own questions are in the CSV, one column each. - The CSV holds every lead that matches the search, with times in UTC. - Everyone in the workspace can see and download the leads, for every brand. ## Questions people ask **Leads says No leads yet** Leads appear after someone fills in the form and the ad account next syncs. To fetch them now, open the ad account on the Data page and click Sync now. **I don’t see Lead destination** It shows once Get leads is picked and Meta Ads is on under Where it runs. Pick both, and it appears under the goals. **It says Required — Meta/LinkedIn need a privacy policy URL** Meta won’t make the form without one. Paste the full address of your privacy page, starting with https://. **Review blocks a live post with Live post · lead form** A post running as posted has no form. Remove it on Creative and add a Studio post or a blank one, or switch Lead destination to Website. **My own question isn’t in the table** The table shows the standard fields only. Click Export CSV: each of your questions has its own column there.