# Facebook ads optimization: act on budget and pause suggestions

URL: https://blackbox.plus/guides/optimize-facebook-ads
Level 5: Grow (https://blackbox.plus/guides/grow)
Updated: 2026-10-23
Time: about 5 minutes
You'll end with: A budget or pause change approved on Meta Ads, with Undo on the card
Do it in Blackbox: https://blackbox.plus/app/inbox

> Blackbox reads your running Meta campaigns and suggests budget, pause and audience changes in the Inbox. See the numbers, adjust, approve or undo.

## Short answer

Blackbox (blackbox.plus) reads your running Meta campaigns and suggests changes in the Inbox: raise or lower a daily budget, pause a campaign that spends without results, turn one back on, move money between campaigns, change an audience or plan new ads. Click Inbox in the left menu, open your brand and click Campaigns. Each card’s headline is the change. Under it are the reason and each number per week: now, and roughly next week if you approve. Click Show the numbers and what to do for four weeks ahead with a likely range, then What to do and why for the plan, what to watch and what you can change, such as the new daily budget. The main button names the change, for example Raise to $20 a day, and sends it to Meta Ads. Not now snoozes a card for a day or dismisses it. Nothing changes until you approve, and Undo puts it back.

## You'll need

- **A Meta ad account connected.** With at least one campaign running, so there are numbers to read. (Guide: https://blackbox.plus/guides/connect-meta-ads)
- **A week or more of results.** Suggestions compare your last days with the weeks before them.

## How to facebook ads optimization: act on budget and pause suggestions in Blackbox

1. **Open your campaign suggestions.** Click **Inbox** in the left menu, open your brand and click **Campaigns**.
   You'll see: Cards about your running campaigns, each headed by the change it suggests.
   Starts at: https://blackbox.plus/app/inbox
2. **Read a card.** Read the headline, the reason under it, and each number per week: now, and next week if you approve.
   You'll see: The change beside each number, such as +31% or about the same.
   ![A campaign card: Raise the daily budget from 15 to 20 dollars, ringed, the reason, and purchases, cost per purchase and spend per week now and next week](https://blackbox.plus/guides/optimize-facebook-ads/02-card.png)
3. **Open the numbers.** Click **Show the numbers and what to do**.
   You'll see: **Last 7 days**, **If you do nothing** and **With the new budget**, then four weeks ahead with a likely range.
   ![The card opened: last 7 days, if you do nothing and with the new budget, ringed, above four weeks ahead with a likely range](https://blackbox.plus/guides/optimize-facebook-ads/03-numbers.png)
4. **Change the budget.** Click **What to do and why**, then type your own figure under **New daily budget**.
   You'll see: The estimate updating as you type, and the main button showing your figure.
   ![What to do and why: what we’ll do, why, what to watch, and New daily budget, ringed, set to 18 dollars](https://blackbox.plus/guides/optimize-facebook-ads/04-budget.png)
5. **Approve it.** Click the main button. It names the change, for example **Raise to $20 a day**.
   You'll see: The card marked **Done**, with **Undo** on it.
   ![The card after approving, marked Done, with the Undo button ringed](https://blackbox.plus/guides/optimize-facebook-ads/05-approved.png)
6. **Or put it off.** Click **Not now**, then **Snooze** or **Dismiss**.
   You'll see: **Snoozed** on the card, or a box asking why you are dismissing it.
   ![Not now, ringed, open on Snooze and Dismiss](https://blackbox.plus/guides/optimize-facebook-ads/06-not-now.png)
7. **Undo a change.** Click **Undo** on a card you approved.
   You'll see: The budget or status back as it was, and the card open again.

## Good to know

- Cards come in a few kinds: raise or lower a daily budget, pause a campaign, turn one back on, move budget between campaigns, change an audience, or plan new ads.
- Approving sends the change to Meta Ads straight away. Plan new ads changes nothing on Meta: it opens Studio to make them.
- Snooze brings the card back after a day. When you dismiss, the reason you type helps avoid suggesting the same thing again.
- The first 2–3 days after a budget change can look worse while Meta adjusts. What to watch on the card says when to go back.
- Each approved card shows how it is going, week by week, for four weeks.
- Ask about this answers questions about a card before you act. For the cards that make new campaigns, see [Approve and start a campaign in the Inbox](https://blackbox.plus/guides/approve-campaign-in-inbox).

## Questions people ask

**I have no campaign suggestions**

They need a connected ad account with campaigns running for a week or more. A card appears only when the numbers point to a change.

**It says The budget didn’t change**

Meta refused the change; the reason is under Technical details. A campaign with a lifetime budget can’t be raised this way. Click Try again once it is fixed.

**It won’t take the budget I typed**

A new budget has to be at least $1 a day, at least a tenth of today’s budget, and at most 5 times it.

**I approved something by mistake**

Click Undo on the card. Undoing something that created a campaign deletes it, so only an admin can do that.

**The results look worse a day after I raised the budget**

That is common for the first 2–3 days while Meta adjusts. The card’s What to watch says when it is worth going back.