# How to reconnect, sync or disconnect a Facebook ad account

URL: https://blackbox.plus/guides/reconnect-or-disconnect-an-account
Level 1: Get set up (https://blackbox.plus/guides/get-set-up)
Updated: 2026-10-23
Time: about 3 minutes
You'll end with: A channel signed back in and syncing, or disconnected cleanly
Do it in Blackbox: https://blackbox.plus/app/data

> Sign a channel back in when Meta logs it out, pull fresh numbers, change the accounts it tracks, or remove it. Works the same for Instagram and TikTok.

## Short answer

To reconnect, sync or disconnect a Facebook ad account in Blackbox (blackbox.plus), click Data in the left menu and click the channel’s name, such as Meta Ads. Its page shows what it tracks, when it last synced and when its access runs out. Sync now pulls the latest numbers straight away instead of waiting for the hourly sync. Change, next to Tracking, opens the list of accounts: tick the ones that belong to this brand and save; unticking one deletes its suggestions and imported data. The Automatic checks switch decides whether new numbers bring new suggestions on their own. When Meta signs a connection out, or its 90-day access is about to end, a yellow note at the top of every page says so: click Reconnect, sign in again, and pick the accounts if asked. Disconnect hands the access back and clears the synced numbers; Delete removes the connection and everything synced through it. Both are for admins.

## You'll need

- **A channel connected.** Meta Ads in these pictures. Instagram, TikTok and the other ad platforms work the same way. (Guide: https://blackbox.plus/guides/connect-meta-ads)
- **An admin login, to disconnect or delete.** Anyone with access to the brand can sync, change the accounts and reconnect.

## How to reconnect, sync or disconnect a Facebook ad account in Blackbox

1. **Open the channel.** Click **Data** in the left menu, then the channel’s name, such as **Meta Ads**.
   You'll see: Its page, with **Sync now**, **Tracking**, **Automatic checks** and **Details**.
   Starts at: https://blackbox.plus/app/data
   ![The Data page’s Ad platforms list: Meta Ads, ringed, tracking 1 ad account and synced just now, with the sync and more-actions buttons beside it](https://blackbox.plus/guides/reconnect-or-disconnect-an-account/01-open.png)
2. **Sync it now.** Click **Sync now** at the top right.
   You'll see: **Syncing…** on the button, then a note saying how many rows came in.
   ![The top of the Meta Ads page: connected, Daybreak Coffee Ads, with Sync now ringed next to Launch a campaign](https://blackbox.plus/guides/reconnect-or-disconnect-an-account/02-sync.png)
3. **Change the accounts it tracks.** Next to **Tracking 1 ad account**, click **Change**.
   You'll see: **Which ad accounts should we track?**, with the ones tracked now ticked.
   ![The Tracking 1 ad account card listing Daybreak Coffee Ads and its ID, with the Change button ringed](https://blackbox.plus/guides/reconnect-or-disconnect-an-account/03-tracking.png)
4. **Save the accounts.** Tick the accounts that belong to this brand and click **Save**.
   You'll see: **Saved**, and those accounts listed under **Tracking**.
   ![Which ad accounts should we track?: Daybreak Coffee Ads ticked and tagged to the brand, with the Save button ringed](https://blackbox.plus/guides/reconnect-or-disconnect-an-account/04-pick.png)
5. **Turn automatic checks on or off.** Click the **Automatic checks** switch.
   You'll see: **Automatic checks off**, or **Automatic checks on**.
   ![The Automatic checks card: we look for new suggestions whenever these numbers change, with its switch on and ringed](https://blackbox.plus/guides/reconnect-or-disconnect-an-account/05-checks.png)
6. **Reconnect when it’s signed out.** On the yellow note at the top of the page, click **Reconnect**.
   You'll see: Meta’s own sign-in, then **Data** again once you allow access.
   ![The yellow note at the top of the page saying Meta Ads was signed out, so nothing syncs from it until you reconnect, with Reconnect ringed next to Later](https://blackbox.plus/guides/reconnect-or-disconnect-an-account/06-reconnect.png)
7. **Disconnect it.** At the bottom of the channel’s page, click **Disconnect**, then **Disconnect** again to confirm.
   You'll see: **Disconnected**, and **Reconnect** on the page to bring it back.
   ![Disconnect Meta Ads?: the access is revoked, the brand and past suggestions stay, the tracked accounts and synced numbers are cleared, and Disconnect ringed](https://blackbox.plus/guides/reconnect-or-disconnect-an-account/07-disconnect.png)
8. **Delete it for good.** Click **Delete**, then **Delete** again to confirm.
   You'll see: **Meta Ads deleted**, and you’re back on **Data**.
   ![Delete Meta Ads?: it removes the connection and everything synced through it, including its suggestions, and can’t be undone, with Delete ringed](https://blackbox.plus/guides/reconnect-or-disconnect-an-account/08-delete.png)

## Good to know

- Anyone with access to the brand can sync, change the accounts, switch automatic checks and reconnect. Disconnect and Delete are for admins.
- Every connection syncs on its own about once an hour. Sync now is for when you want the latest numbers straight away.
- Unticking an account deletes its suggestions and imported data when you save. To stop tracking a channel altogether, disconnect it instead.
- Meta asks you to sign in again every 90 days. In the last week the yellow note says by when, and the channel’s page offers Reconnect now.
- After Meta signs a connection out, or after you disconnect it, you pick the accounts to track again; nothing syncs until you do. The brand and past suggestions stay.
- Later on the yellow note hides it for now. The channel waits under Needs you on the Data page, with Reconnect on its row.
- With automatic checks off the numbers keep syncing, and new suggestions come only when you click Check again in the Inbox.
- To add another channel, see [Connect your Meta ad account to Blackbox](https://blackbox.plus/guides/connect-meta-ads).

## Questions people ask

**It says Meta Ads was signed out, so nothing syncs from it**

Meta ended the session, often after a password change or a security check. Click Reconnect and sign in. Your picked accounts and your history stay, and syncing picks up where it stopped.

**I need to sign in again but there’s no yellow note**

Open the channel from Data, click the ⋯ button at the top right and choose Reconnect. It works on a channel that is still connected too, for example to allow a new permission.

**Sync now says to pick which ad accounts to track first**

Nothing syncs until you choose. Click Pick accounts on the channel’s page, tick this brand’s accounts and save.

**The Save button stays grey**

Tick at least one account. To stop tracking the channel altogether, disconnect it instead.

**There’s no Disconnect or Delete**

Only admins can disconnect or delete a channel. Teammates can still sync and reconnect it; ask an admin for the rest.

**It says Last sync failed · retrying on schedule**

A sync hit a passing error and tries again on the next hourly run. Click Retry sync on the channel’s page to try now. If it keeps failing, click Report a problem and we’ll look.