# How to report on LinkedIn Ads URL: https://blackbox.plus/guides/report-on-linkedin-ads Level 5: Grow (https://blackbox.plus/guides/grow) Updated: 2026-11-03 Time: about 6 minutes You'll end with: A LinkedIn report with results, reach, creatives and audiences, sent as a file or a link Do it in Blackbox: https://blackbox.plus/app/dashboard > Build a report from your LinkedIn Ads account with results, reach, each creative and who saw your ads by job function and company. Then send it to your client. ## Short answer To report on LinkedIn Ads in Blackbox (blackbox.plus), connect your LinkedIn Ads account, then build a dashboard from it. Click + next to Dashboards, pick Blank (questions) and click Create. Add a standard widget such as Campaign table, then ask in plain words for what you need: spend and results by ad, reach and frequency for the last 30 days, or impressions by job function for the last 30 days. Click Keep on each answer to save it. Results follow each campaign’s goal: landing-page clicks for website visits, leads for lead generation, video views for video. Reach comes as one total for the last 7, 14, 30 or 90 days, this month or last month, never day by day. Audience groups too small to report are left out. Export PDF and Export PowerPoint download the report, and Share gives your client a read-only link that needs no Blackbox account. ## You'll need - **LinkedIn Ads connected.** The ad account is ticked for the brand, so its campaigns and audiences are loaded. (Guide: https://blackbox.plus/guides/connect-linkedin-ads) - **Access to the brand.** Admins can use every brand; a member makes dashboards for the brands they’re on. ## How to report on LinkedIn Ads in Blackbox 1. **Start a dashboard.** In the left menu, click **+** next to **Dashboards**. You'll see: The **New dashboard** window, with the **Brand** the LinkedIn account is on. Starts at: https://blackbox.plus/app/dashboard ![The Dashboards section of the left menu, with the plus button next to Dashboards ringed and two dashboards listed under it](https://blackbox.plus/guides/report-on-linkedin-ads/01-new.png) 2. **Pick a blank dashboard.** Click **Blank (questions)**, then click **Create**. You'll see: Your new dashboard, with a box to ask a question. ![The New dashboard window: Blank (questions) picked instead of Ads report, a title box, and the Create button ringed](https://blackbox.plus/guides/report-on-linkedin-ads/02-blank.png) 3. **Add the campaign table.** Click **Add a standard widget**, pick **Campaign table**, and click **Add draft**. You'll see: A draft with each campaign’s spend and results, long names shortened. ![The Add a standard widget window with Campaign table picked and the Add draft button ringed](https://blackbox.plus/guides/report-on-linkedin-ads/03-campaigns.png) 4. **Ask for results by ad.** Type “spend and results by ad” and press Enter, then click **Keep**. You'll see: A table with a row for each creative, unnamed ones shown as **Sponsored post** and a number. ![The Spend and results by ad table, ringed: a row for each LinkedIn creative with its campaign, spend, results and click-through rate, unnamed ones shown as Sponsored post and a number](https://blackbox.plus/guides/report-on-linkedin-ads/04-by-ad.png) 5. **Ask for reach.** Type “reach and frequency for the last 30 days” and press Enter, then click **Keep**. You'll see: Reach and frequency as two numbers for the whole period. ![The Reach and frequency widget, ringed: reach as one number for the last 30 days, and frequency beneath it](https://blackbox.plus/guides/report-on-linkedin-ads/05-reach.png) 6. **Ask who saw your ads.** Type “impressions by job function for the last 30 days” and press Enter, then click **Keep**. You'll see: A chart with a bar for each job function, such as Operations or Engineering. ![The Impressions by job function widget, ringed: a bar for each job function, Operations and Engineering the longest](https://blackbox.plus/guides/report-on-linkedin-ads/06-audience.png) 7. **Download it.** Click **Export PDF** or **Export PowerPoint**. You'll see: A file with a title slide, then one slide per widget. ![The LinkedIn report toolbar with Export PDF ringed next to Export PowerPoint and Share, above its spend, results and reach widgets](https://blackbox.plus/guides/report-on-linkedin-ads/07-export.png) 8. **Share a read-only link.** Click **Share**, then **Copy**. Once a link exists, the button reads **Share Link**. You'll see: **Anyone with this link can view this dashboard (read-only).** ![The Share Dashboard window: anyone with this link can view this dashboard, read-only, the link with the Copy button ringed, and Revoke Link](https://blackbox.plus/guides/report-on-linkedin-ads/08-share.png) ## Good to know - For charts, sizes and turning a link off, see [How to build a marketing dashboard with AI](https://blackbox.plus/guides/build-a-marketing-dashboard). - Ask the same questions about the audience by seniority, industry or company, such as “impressions by company for the last 30 days”. The last 7, 14, 30 and 90 days, this month and last month are kept. - Reach and frequency are one total for a whole period, never summed from days or campaigns, so show them as a single number. - Money is shown with its currency and click-through rates as percentages, in the tables you keep and in the files you export. - Audience groups too small to report without identifying people are left out, and the breakdown arrives about a day late. - To change what a campaign targets, see [How to create a LinkedIn ad campaign](https://blackbox.plus/guides/create-linkedin-ad-campaign). ## Official docs - [LinkedIn: demographics for your ads in Campaign Manager](https://www.linkedin.com/help/lms/answer/a424171) - [LinkedIn: reports available to export in Campaign Manager](https://www.linkedin.com/help/lms/answer/a452049) ## Questions people ask **Why are my results landing-page clicks?** Results count what each campaign is for, as Campaign Manager’s key results do: landing-page clicks for a website-visit campaign, leads for lead generation, video views for video, engagements for engagement. Other campaigns count website conversions. **Why isn’t reach shown day by day?** LinkedIn gives reach as one total for a whole period, because the same person seen on two days counts once. Set the dashboard to the last 7, 14, 30 or 90 days, this month or last month, and show reach as a single number. **A job function or company is missing** LinkedIn leaves out groups too small to report without identifying people, and sends the breakdown about a day late. A smaller audience or a shorter period shows fewer groups. **Why is an ad called Sponsored post 123?** That creative has no name in Campaign Manager, so Blackbox labels it with its number. Name it there and the name shows after the next sync. **A campaign name is cut short** Long names in an agency’s naming style show only the part that names the campaign. Point at one to see the full name. **How do I send this to my client?** Click Share, then Copy, and send the link: it opens read-only without a Blackbox account. For a file, click Export PDF or Export PowerPoint.