# How to set your Facebook Page, Meta pixel and Snapchat profile URL: https://blackbox.plus/guides/set-your-ad-account-defaults Level 4: Run it as an ad (https://blackbox.plus/guides/run-ads) Updated: 2026-10-25 Time: about 4 minutes You'll end with: Each ad account marked All set, and Snapchat marked Ready, so ads stop asking Do it in Blackbox: https://blackbox.plus/app/settings?tab=adaccounts > Pick once, per ad account, the Page your Meta ads run from, how a sale is counted and the Instagram account, and paste the Snapchat Public Profile id. ## Short answer To set your ad account defaults in Blackbox (blackbox.plus), an admin clicks Settings, opens the Ad accounts tab and clicks a Meta ad account, whose card says what is missing, such as Country, Page, Pixel not set. Add the target countries, then pick the Facebook Page every new ad runs from, how a sale is measured (your Meta pixel, or No pixel to optimise for page views) and the Instagram account the ads appear from, and click Save until the badge reads All set. Every Meta campaign on that account uses these unless a campaign says otherwise, so New Campaign’s checks stop blocking for a missing Page or pixel and the ad review stops asking. Snapchat ad accounts sit below, under Snapchat: paste the brand’s Public Profile id, the long code from Public Profiles in Snapchat Ads Manager, and save, because Snapchat refuses every ad without it. Boosting a live post needs none of this. ## You'll need - **Meta Ads connected.** The ad account whose defaults you set, with Meta signed in so its Pages and pixels load. (Guide: https://blackbox.plus/guides/connect-meta-ads) - **An admin login.** Only admins see the Ad accounts tab. - **For Snapchat, Snapchat Ads connected.** And the brand’s Public Profile in Snapchat Ads Manager. (Guide: https://blackbox.plus/guides/connect-snapchat-ads) ## How to set your Facebook Page, Meta pixel and Snapchat profile in Blackbox 1. **Open Ad accounts.** Click **Settings** in the sidebar, then the **Ad accounts** tab. You'll see: One card per ad account, each with a badge such as **3 missing** or **All set**. Starts at: https://blackbox.plus/app/settings?tab=adaccounts ![The Settings tabs with Ad accounts ringed, above the Daybreak Coffee Ads card marked 3 missing and the Snapchat card marked Public Profile missing](https://blackbox.plus/guides/set-your-ad-account-defaults/01-tab.png) 2. **Open a Meta ad account.** Click the Meta ad account’s name. You'll see: Its card opens, with what is missing in amber, such as **Country, Page, Pixel not set**. ![The Daybreak Coffee Ads card opened, ringed, with 3 missing and the amber line Country, Page, Pixel not set above Target countries](https://blackbox.plus/guides/set-your-ad-account-defaults/02-open.png) 3. **Add the target countries.** Under **Target countries**, click the suggested country, or type one and press Enter. You'll see: The country as a chip in the field. ![Target countries with United States added as a chip, ringed, under the card’s name](https://blackbox.plus/guides/set-your-ad-account-defaults/03-countries.png) 4. **Pick the Facebook Page.** Under **Facebook Page**, pick the Page your ads run from. You'll see: The Page’s name in place of **Pick a Page**. ![The Facebook Page menu set to Daybreak Coffee Co., ringed, above How a sale is measured and Instagram account](https://blackbox.plus/guides/set-your-ad-account-defaults/04-page.png) 5. **Pick how a sale is measured.** Under **How a sale is measured**, pick your Meta pixel, or **No pixel — optimise for page views** if you have none. You'll see: The pixel’s name in place of **Pick a pixel**. ![How a sale is measured set to Daybreak Coffee Pixel, ringed, between the Facebook Page and the Instagram account](https://blackbox.plus/guides/set-your-ad-account-defaults/05-pixel.png) 6. **Pick the Instagram account.** Under **Instagram account**, pick the account your ads appear from, or keep **Use the Page’s Instagram**. You'll see: Your Instagram handle, such as @daybreakcoffee, in the field. ![The Instagram account menu set to @daybreakcoffee, ringed, under the Facebook Page and the pixel](https://blackbox.plus/guides/set-your-ad-account-defaults/06-instagram.png) 7. **Save the Meta settings.** Click **Save** at the bottom of the card. You'll see: A note that it is saved, and **All set** on the card. ![The Daybreak Coffee Ads card after Save, its badge now reading All set, ringed, with no amber line left under it](https://blackbox.plus/guides/set-your-ad-account-defaults/07-saved.png) 8. **Copy your Snapchat Public Profile id.** In Snapchat Ads Manager, open **Public Profiles** and then the brand’s profile. Copy the long code in the page address. You'll see: A code like 1a2b3c4d-5e6f-7a8b-9c0d-1e2f3a4b5c6d on your clipboard. 9. **Paste it in Blackbox.** Back on **Ad accounts**, under **Snapchat**, paste the code into **Public Profile id**. You'll see: The code in the field, and **Save** on the card ready to click. ![The Snapchat block: every Snapchat ad posts as the brand’s Public Profile, and the Daybreak Coffee Snap Ads card with a Public Profile id pasted, ringed](https://blackbox.plus/guides/set-your-ad-account-defaults/09-snapchat.png) 10. **Save the Snapchat settings.** Click **Save** on the Snapchat card. You'll see: **Ready** on the card in place of **Public Profile missing**. ![The Daybreak Coffee Snap Ads card after Save, its badge now reading Ready, ringed, above the saved Public Profile id](https://blackbox.plus/guides/set-your-ad-account-defaults/10-ready.png) ## Good to know - Every new Meta ad runs from the Facebook Page, and so do Meta’s own lead forms. A boost runs as the account that posted it, so it needs neither the Page nor the pixel. - Sell and Win back campaigns count sales with the pixel. With No pixel, they aim for people loading your page instead. - Meta needs an Instagram account for an ad with more than one size. Use the Page’s Instagram works when the Page has one linked. - Left empty, New Campaign’s Review blocks the campaign with Open Settings, and Launch as ad asks on every ad. - Ad sets reach, under Audience, is who new ad sets on the account reach unless a campaign sets its own. - The Snap Pixel id is optional. Sell and Win back campaigns on Snapchat use it. ## Questions people ask **There’s no Ad accounts tab in Settings** Only admins see it; members see the Team tab only. Ask an admin to set the defaults, or to make you an admin under Team. **My Facebook Page isn’t in the list** The list shows the Pages your Meta login can manage. Get access to the Page in Meta Business settings, then reconnect Meta Ads on the Data page and open the card again. **I don’t have a Meta pixel** Pick No pixel — optimise for page views and save. To add a pixel later, create it in Meta Events Manager, then pick it here. **It says Reconnect Meta to load Pages and pixels** Meta has signed this connection out. Reconnect it and open the card again — see [How to reconnect, sync or disconnect a Facebook ad account](https://blackbox.plus/guides/reconnect-or-disconnect-an-account). **It says the Public Profile id is the long code Snapchat shows** What you pasted isn’t the whole id. Copy the full code from the address of the profile’s page in Snapchat Ads Manager, with its dashes, and save again. **The Save button stays grey** Nothing has changed since the last save. Change a setting or edit an id, and it wakes up.