Guide 3 of 7 in Level 4: Run it as an ad

How to set your Facebook Page, Meta pixel and Snapchat profile

To set your ad account defaults in Blackbox (blackbox.plus), an admin clicks Settings, opens the Ad accounts tab and clicks a Meta ad account, whose card says what is missing, such as Country, Page, Pixel not set. Add the target countries, then pick the Facebook Page every new ad runs from, how a sale is measured (your Meta pixel, or No pixel to optimise for page views) and the Instagram account the ads appear from, and click Save until the badge reads All set. Every Meta campaign on that account uses these unless a campaign says otherwise, so New Campaign’s checks stop blocking for a missing Page or pixel and the ad review stops asking. Snapchat ad accounts sit below, under Snapchat: paste the brand’s Public Profile id, the long code from Public Profiles in Snapchat Ads Manager, and save, because Snapchat refuses every ad without it. Boosting a live post needs none of this.

You'll need
Time
About 4 minutes 10 steps Updated
You'll end with
Each ad account marked All set, and Snapchat marked Ready, so ads stop asking
Do it in Blackbox Open Ad accounts, after you sign in
Example
Picked once per ad account, used by every ad on it

How to set your Facebook Page, Meta pixel and Snapchat profile in Blackbox

  1. Step 1:Open Ad accounts

    Click Settings in the sidebar, then the Ad accounts tab.

    You'll see: One card per ad account, each with a badge such as 3 missing or All set.

    Open this in Blackbox

  2. Step 2:Open a Meta ad account

    Click the Meta ad account’s name.

    You'll see: Its card opens, with what is missing in amber, such as Country, Page, Pixel not set.

  3. Step 3:Add the target countries

    Under Target countries, click the suggested country, or type one and press Enter.

    You'll see: The country as a chip in the field.

  4. Step 4:Pick the Facebook Page

    Under Facebook Page, pick the Page your ads run from.

    You'll see: The Page’s name in place of Pick a Page.

  5. Step 5:Pick how a sale is measured

    Under How a sale is measured, pick your Meta pixel, or No pixel — optimise for page views if you have none.

    You'll see: The pixel’s name in place of Pick a pixel.

  6. Step 6:Pick the Instagram account

    Under Instagram account, pick the account your ads appear from, or keep Use the Page’s Instagram.

    You'll see: Your Instagram handle, such as @daybreakcoffee, in the field.

  7. Step 7:Save the Meta settings

    Click Save at the bottom of the card.

    You'll see: A note that it is saved, and All set on the card.

  8. Step 8:Copy your Snapchat Public Profile id

    In Snapchat Ads Manager, open Public Profiles and then the brand’s profile. Copy the long code in the page address.

    You'll see: A code like 1a2b3c4d-5e6f-7a8b-9c0d-1e2f3a4b5c6d on your clipboard.

  9. Step 9:Paste it in Blackbox

    Back on Ad accounts, under Snapchat, paste the code into Public Profile id.

    You'll see: The code in the field, and Save on the card ready to click.

  10. Step 10:Save the Snapchat settings

    Click Save on the Snapchat card.

    You'll see: Ready on the card in place of Public Profile missing.

Good to know

  • Every new Meta ad runs from the Facebook Page, and so do Meta’s own lead forms. A boost runs as the account that posted it, so it needs neither the Page nor the pixel.
  • Sell and Win back campaigns count sales with the pixel. With No pixel, they aim for people loading your page instead.
  • Meta needs an Instagram account for an ad with more than one size. Use the Page’s Instagram works when the Page has one linked.
  • Left empty, New Campaign’s Review blocks the campaign with Open Settings, and Launch as ad asks on every ad.
  • Ad sets reach, under Audience, is who new ad sets on the account reach unless a campaign sets its own.
  • The Snap Pixel id is optional. Sell and Win back campaigns on Snapchat use it.

If something doesn't work

There’s no Ad accounts tab in Settings

Only admins see it; members see the Team tab only. Ask an admin to set the defaults, or to make you an admin under Team.

My Facebook Page isn’t in the list

The list shows the Pages your Meta login can manage. Get access to the Page in Meta Business settings, then reconnect Meta Ads on the Data page and open the card again.

I don’t have a Meta pixel

Pick No pixel — optimise for page views and save. To add a pixel later, create it in Meta Events Manager, then pick it here.

It says Reconnect Meta to load Pages and pixels

Meta has signed this connection out. Reconnect it and open the card again — see How to reconnect, sync or disconnect a Facebook ad account.

It says the Public Profile id is the long code Snapchat shows

What you pasted isn’t the whole id. Copy the full code from the address of the profile’s page in Snapchat Ads Manager, with its dashes, and save again.

The Save button stays grey

Nothing has changed since the last save. Change a setting or edit an id, and it wakes up.

Stuck at any step? Send us a message and we'll do it with you on a call. All of Level 4: Run it as an ad