Resources

Notes from the people building it.

Notes on AI, paid media and running your own campaigns. From the team building Blackbox.

Five ad platform dashboards side by side, each reporting a small gain, with TikTok up 61 percent and a dashed arrow curving from Meta across to TikTok labelled "the call no platform will make"
Media Buying

AI Media Buying: Who Does the Agent Actually Work For?

Every ad platform has an AI optimizing your campaigns. None will tell you to move budget elsewhere. That cross-channel call is worth the most money, and no platform's AI is built to make it.

5 Aug 2026 · Blackbox Team
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AI & Media Buying

Why we built Blackbox

Agencies lose hours a week to dashboards that report the past instead of changing the future. Here is the thinking behind Blackbox.

3 Aug 2026 · Blackbox Team