From your website to a post that's out, and an ad that works.
Five levels, in the order you'll need them: set up your brand and accounts, make a post, publish or schedule it to Instagram and TikTok, run it as a Meta ad, then see what worked. Every guide uses the words on the buttons you'll press.
Level 1
Get set up
Your brand is in Studio, your accounts are connected and its strategy is approved.
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1.1 How to get started with Blackbox
Sign up, start Starter, turn your website into a brand, check your competitors and connect your first channel: AI marketing for small business in one sitting.
About 10 minutes Read -
1.2 Set up your brand kit in Blackbox
Paste your website and Studio reads your colours, fonts, logo and what you sell. Check what it found, add how you talk, and every post starts on brand.
About 5 minutes Read -
1.3 Connect your Instagram account to Blackbox
See how your Instagram posts perform and publish to Instagram from Blackbox. You sign in through Facebook and choose exactly which accounts to share.
About 2 minutes Read -
1.4 Connect your TikTok account to Blackbox
Track followers, views and engagement on the videos you post, and publish from Blackbox when you want to. One login covers one account.
About 2 minutes Read -
1.5 Connect your Meta ad account to Blackbox
Bring Facebook and Instagram campaign spend and results into your reporting, and approve budget or status changes from one place.
About 3 minutes Read -
1.6 Connect Google Search Console to Blackbox
See the queries, clicks and positions your site earns in Google next to your paid and social numbers. This connection can only read.
About 2 minutes Read -
1.7 Connect your Google Ads account to Blackbox
Pull Search, Display and YouTube campaign performance into your reporting, with budget and status changes still routed through your approval.
About 3 minutes Read -
1.8 Connect your TikTok Ads account to Blackbox
Bring advertiser spend and campaign results into your reporting. The one step people miss is ticking an advertiser on the TikTok screen.
About 3 minutes Read -
1.9 Connect your LinkedIn Ads account to Blackbox
Report on Campaign Manager spend and results alongside your other channels. Campaigns Blackbox creates arrive as drafts for you to finish.
About 3 minutes Read -
1.10 Connect your Snapchat Ads account to Blackbox
Bring Snap ad spend and results into your reporting. Snapchat groups accounts under organizations, and Blackbox looks across all of yours.
About 3 minutes Read -
1.11 How to define your target audience and what a customer is worth
Answer the questions you skipped at setup — who you sell to, your prices and budget, what you can handle — from the cards in your Inbox.
About 5 minutes Read -
1.12 Get a marketing strategy for your small business
Blackbox drafts your strategy from your website, competitors and numbers. Check what it assumes, change what’s wrong, and approve it in the Inbox.
About 5 minutes Read -
1.13 How to reconnect, sync or disconnect a Facebook ad account
Sign a channel back in when Meta logs it out, pull fresh numbers, change the accounts it tracks, or remove it. Works the same for Instagram and TikTok.
About 3 minutes Read -
1.14 How to add team members and invite your team
Invite teammates by email from Settings as a Member or an Admin, see who hasn’t joined yet, resend or revoke an invite, and remove someone who left.
About 3 minutes Read -
1.15 How to change or cancel your Blackbox subscription
See your plan and renewal date, then change your card, download invoices or cancel on Stripe. What Starter includes, and what to do at a limit.
About 3 minutes Read
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2.1 Get Instagram post ideas from your own website
Studio reads your site, a single page, your product photos or a topic and suggests posts your brand could make. Pick one and it gets written.
About 4 minutes Read -
2.2 How to do competitor analysis
See the ads your competitors are running and the posts that work for them, then turn the best into post ideas in your own voice.
About 5 minutes Read -
2.3 Make an Instagram carousel with AI
Turn an idea into a branded Instagram carousel of 5 to 8 slides, written from your website’s facts, with a caption you can change before it goes out.
About 5 minutes Read -
2.4 Edit slides, captions and alt text
Change the words on any slide, add or reorder slides, write the caption and add alt text, so people who use a screen reader know what each image shows.
About 5 minutes Read -
2.5 Upload your own photos or video and post them
Post your own photos or a video to Instagram and TikTok from your computer: upload them to Studio, add a caption, then publish or schedule.
About 3 minutes Read
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3.1 How to schedule Instagram posts
Schedule Instagram posts from your computer, or post right away — to Instagram and TikTok at once — and see everything coming up on one calendar.
About 3 minutes Read -
3.2 How to schedule TikTok posts
Schedule TikTok posts from Blackbox: choose who can see it, comments and any commercial label, then post now or pick a time, alongside Instagram.
About 3 minutes Read -
3.3 If a post didn't go out: failed, needs checking, send again
What Failed and Needs checking mean on a Studio post, how to check the account, and how to send it again only to the accounts that missed it.
About 3 minutes Read
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4.1 How to boost an Instagram post
Boost a live Instagram post from Blackbox: the post itself runs as the ad and keeps its likes and comments. Pick a goal and budget, then start it.
About 3 minutes Read -
4.2 Turn an Instagram post into a Meta ad
Run a Studio post as a Meta ad from one screen: every slide as one swipeable ad, a goal read from the post, your budget — paused until you start it.
About 4 minutes Read -
4.3 How to create a Facebook ad campaign
Plan a Meta campaign in four steps — goal and audience, the ads, one budget, then checks — and draft it as a proposal. Nothing spends until you start it.
About 10 minutes Read -
4.4 Approve a campaign proposal and start it
A drafted campaign is one card in your brand’s Inbox thread: approve it to create everything paused, start it, then follow its check-ins to a decision.
About 3 minutes Read -
4.5 Approve and start a campaign in the Inbox
Approve a campaign from an Inbox suggestion or the full brief one card at a time — campaign, ad set, ad — then start it. Nothing spends until you do.
About 4 minutes Read
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5.1 See how your Instagram posts are doing
Instagram analytics in Blackbox: reach, engagement, followers and your top posts over 7, 30 or 90 days, and how each post compares with your usual.
About 3 minutes Read -
5.2 Act on the Inbox’s suggestions
Each Inbox card says what to change, why, and roughly what it should do. Approve it, adjust it, ask about it or put it off — nothing happens until you act.
About 4 minutes Read -
5.3 Facebook ads optimization: act on budget and pause suggestions
Blackbox reads your running Meta campaigns and suggests budget, pause and audience changes in the Inbox. See the numbers, adjust, approve or undo.
About 5 minutes Read -
5.4 Use an AI marketing assistant that knows your numbers
Ask Blackbox about your brand in plain words. It reads your ad and social accounts, your strategy and your Inbox cards before it answers.
About 4 minutes Read -
5.5 How to pause or stop Facebook ads, and see how they’re doing
See every Meta campaign’s spend and results on the Inbox’s Campaign tab, then turn off Facebook ads, change a budget or delete a campaign there.
About 5 minutes Read