Guide 3 of 17 in Level 1: Get set up

How to teach AI your brand guidelines and voice

To teach Blackbox (blackbox.plus) more about your brand than its website says, open the brand in Studio and use its Knowledge and Profile cards. In Knowledge, drop in your brand guidelines, decks, product sheets or old briefs, as PDF, PowerPoint, Word, images, text or CSV up to 50 MB each, or paste a link to a public page; each is read into passages Blackbox can search. In Profile, click Suggest changes: Blackbox reads those files and how your posts did, and suggests lines about your audience, positioning, voice and what works, each with how sure it is and what it rests on. Click Add to the profile on every line that is true, No on the rest, and type anything else you know for certain into What we know for certain. Every brief and post is written from what you confirmed, never from a suggestion nobody added; the scenes your pictures show sit under Pictures on the Look card.

You'll need
Time
About 10 minutes 12 steps Updated
You'll end with
A brand profile you confirmed, built from your own files, that every brief and post is written from
Do it in Blackbox Open your brands, after you sign in
Example
Your own files in, and only the lines you confirm get written from

How to teach AI your brand guidelines and voice in Blackbox

  1. Step 1:Open your brand

    In Studio, open the Brands tab and click Edit on your brand.

    You'll see: The brand page, with a Knowledge card and a Profile card.

    Open this in Blackbox

  2. Step 2:Open Knowledge

    On the Knowledge card, click Open (or Add files or a link when it is empty).

    You'll see: The Knowledge panel, with what is in already at the bottom.

  3. Step 3:Add a file

    Drop your brand guidelines or a deck on Drop files here, or click to choose.

    You'll see: The file at the top of the list, marked Reading while it is read.

  4. Step 4:Add a page

    Paste a page’s address into …or paste a link and click Add link.

    You'll see: The page in the list, with its address under its title.

  5. Step 5:Check each one was read

    Read the line under each item in the list.

    You'll see: How many passages were read from it, its size and when it was added.

  6. Step 6:Open Profile

    Click Done, then Open on the Profile card.

    You'll see: The Profile panel, with What we know for certain and Suggest changes at the bottom.

  7. Step 7:Ask for suggestions

    Click Suggest changes.

    You'll see: Suggested lines at the top of the panel, under how many there are.

  8. Step 8:Read a suggestion

    Read the line, the reason under it and what it rests on.

    You'll see: Its section, such as Audience, how sure it is, and the files or posts behind it.

  9. Step 9:Add the true ones

    Click Add to the profile on each line that is right, and No on the rest.

    You'll see: The line moved down to Confirmed by a person.

  10. Step 10:Write what you know

    Add anything else that is certain to What we know for certain and click Save profile.

    You'll see: Profile saved, and the time it was confirmed above the box.

  11. Step 11:Open the pictures

    Click Done, then change next to Pictures on the Look card.

    You'll see: The Pictures panel, with the picture style and What the pictures show.

  12. Step 12:Edit the scenes

    Change or add a scene in the box, one per line, and click Save scenes.

    You'll see: Scenes saved, and the new count beside Make again.

Good to know

  • Briefs and posts are written from the confirmed profile: what you typed and the lines you added. A suggestion nobody added is read by nothing.
  • The Inbox’s ad suggestions read what the profile says the brand is — audience, positioning, voice — but never its What works lines.
  • An Avoid line that says stops suggesting, such as carousel, stops the Inbox suggesting that kind of post.
  • Knowledge is also what the chat and the Inbox search when they need your own words. Search what this brand knows finds what they would find.
  • PDFs and pictures are read by AI in the background and can take a few minutes. Decks, Word files and text are read straight away.
  • A link is read once, when you add it. If the page changes, remove it with the bin and add it again.
  • Ask the customer first marks a line about what the brand is. Anyone on the brand can add it, so check with the owner.
  • Make again replaces the scenes with new ones from your facts. It uses a few AI credits and can take up to two minutes.

If something doesn't work

A file says Needs checking

The red line says why. Usually there was no text to read, as in a scanned page. Upload a copy with real text, or paste the page as a link, then remove the old one with the bin.

It says we can’t read that kind of file yet

Older .ppt and .doc files, Keynote and Pages aren’t read. Save it as PDF, .pptx or .docx and drop it in again.

Suggest changes says there is nothing to go on yet

It needs something to read: add a file or a link to Knowledge, or wait until some of your posts have been measured, then click it again.

Posts still say something I took out

Removing a file stops it being read, but a line you added from it stays. Click the × on that line under Confirmed by a person. Posts already made keep their words.

Pictures says there is nothing to show

Pictures are off for this brand. Tick Put a generated picture behind every slide, pick a style and click Save. Then click change again and Make them.

Stuck at any step? Send us a message and we'll do it with you on a call. All of Level 1: Get set up